For LA Regional Food Bank x USC Row Fest, a charity event, the project focused on developing a fully customized event T-shirt under a tight production timeline. I oversaw the design of the graphic and led the product development side of the project, making sure the final garment aligned with both the visual direction and the technical requirements needed for production. The goal was to create a custom event shirt that felt considered and well-built rather than standard promotional merchandise.

Role & Execution: My role focused on product development, tech pack curation, and managing the garment specifications needed to bring the shirts into production. We created a detailed custom tech pack that included a custom size chart, material decisions, garment structure, and key product specifications. The shirts were manufactured overseas to reduce costs compared to domestic production while also achieving a higher level of customization through a fully cut-and-sew approach. In total, 500 units were produced, and the project was executed in under two months.